Our Story
Welcome to Ausetia, where ancient Egyptian charm meets modern luxury. The brand is founded by Salwa El Shamy and Abdelrahman Shereef. Ausetia is inspired by the rich history and culture of ancient Egypt, offering contemporary, timeless wearable pieces that empower women and revolutionize fashion.
Our brand name is derived from the ancient Egyptian goddess "Auset," also known as "Isis." Just as Auset embodied strength and beauty, our brand seeks to empower women through our exquisite creations. We aim to breathe new life into the fashion industry by focusing on ancient Egyptian-inspired fashion, while also supporting hand-made jobs and providing opportunities for skilled artisans.
At Ausetia, we specialize in creating a range of luxurious, limited-edition pieces for women. Our collection includes dresses, kimonos, jackets, sarongs, and more, each meticulously crafted to capture the essence of ancient Egypt in a contemporary and fashionable way. We believe in the power of exceptional designs, high-quality craftsmanship, and the allure of limited quantities.
As a brand, we strive to leave a positive impact on as many people as possible. We believe in the importance of creating a better world and directing wealth from the privileged to the underprivileged. By choosing Ausetia, you are not only embracing unique fashion but also contributing to a greater cause.
While Ausetia is a new brand, both Salwa El Shamy and Absher have achieved great success in their respective fields. Salwa's extensive experience in the fashion industry spans over eight years, and Absher brings his expertise in business operations, investing, and e-commerce. Together, we are dedicated to bringing Ausetia to life, creating a brand that embodies our shared passion and love for ancient Egypt.
Our journey began unexpectedly after our marriage, and we hope that as Ausetia grows, it strengthens the bond between us while leaving a lasting impression on our customers. We see success as making a positive impact on the lives of as many people as possible, and we are committed to achieving that through Ausetia.
Sustainability is a core value for us. We are proud to be a cruelty-free brand, committed to using only ethically sourced materials. Our products never include components derived from animal skins or other animal-derived materials.
While we are currently in the launching phase, we plan to actively engage with the fashion community by attending and hosting fashion-related events. We also aspire to give back to our community by supporting selected causes and organizations aligned with our vision.
Our long-term vision for Ausetia is to become the premier luxury brand focused on ancient Egypt worldwide. We aim to captivate fashion enthusiasts and history lovers alike with our unique creations and impeccable craftsmanship.
To explore our collection and connect with us, visit our website ausetia.com. For any inquiries, you can also reach us via email at info@ausetia.com.
Thank you for joining us on this exciting journey as we revive the magnificence of ancient Egypt through modern fashion.